Extra Sales & Pre-Event Testing Opportunities for all Kent 2020 exhibitors

Neil de Villiers from Blue Square Deals explains an innovative new service available exclusively to exhibitors at the market-leading Kent 2020 Vision events.

Getting your product or service in front of potential customers is a key challenge for everyone.

Exhibitors at Kent 2020 Vision events already get a significant head-start by appearing there and now they can benefit from a free ‘value-added’ service via a new partnership with Blue Square Deals.

By far the most common objective for exhibitors at B2B shows is to meet new prospects and customers to make more sales. So an awful lot of your success rests on a single day of face-to-face contact: where getting your message, approach and promotional material just right is critical to creating the maximum possible impact.

You cannot simply turn up at an exhibition with no preparation and expect it to be a raging success (unless your idea of success is a day out of the office). Knowing what message you should present to your audience is far more valuable than a box of generic leaflets, however glossy and well-designed these might be.

Consider for a moment these alternative ways of approaching your next exhibition stand:

Q. What would be different if you were able to test the audience’s response to multiple (different) offers you are thinking about making on the day to see which one performed the best?

Q. How would your success at the show improve if you already knew exactly what the audience wanted from you, and how they wanted it presented?

The good news is that, as an exhibitor of one of the Kent 2020 Vision events, you can now do just that. You will be able to test your products and services on the exact audience that will be coming to the events – and not just in the periods leading up to them, but all year round.

You will be able to take a product and package it in multiple ways, using different messages, headlines and price points to find out which version delivers the best results.

This testing facility is available free of charge to Kent 2020 exhibitors and could even prove to be a significant source of sales in its own right. The simple ability to test your products and services against the same audiences that will be attending the shows is Marketing 101: test everything to see what works and what doesn’t. Where else can you get a chance to test your products and services against a very targeted audience without any up-front costs, catches or tie-ins? Probably nowhere.

> HOW IT WORKS

For 2015, the Kent 2020 website will feature an additional section dedicated to current promotions and offers. Simply click here to view the site in advance and register as a new user.

Once you have logged in, you are free to create new promotions (deals), giving you the flexibility to introduce various constraints to your offer, such as:

• Limit the quantity you will make available
• Limit the date and time duration of your offer
• Specify exactly when your offer will start and end

This facility is available to existing exhibitors 365 days a year, which also means that you are able to make sales and reach customers that don’t even come to the show!

Alternatively, you can view our step-by-step video to talk you through the process.

> COSTS

There are no costs to register or list your promotion. This is absolutely free and there are no catches.

If a sale occurs, then there will be a small 10% commission charge.

If there are no sales, then there are no fees. Simple.

> LIMITATIONS

Listing promotions is only available to existing exhibitors of the Kent 2020 events.

Exhibitors are limited to a maximum of five concurrent promotions at any one time. Additional promotions can be accommodated concurrently, but will incur additional charges.

This facility is available now and will cost you nothing to try it out.

> SUPPORT WHEN YOU NEED IT

The site is fully supported and managed by Kent 2020 partners, Blue Square Deals.

The approach is very personal and Blue Square’s extensive experience in creating deals and promotions is a very useful platform to bounce ideas off (if you need).

The service is fully supported and there is an instant chat facility available on the site if you have any immediate questions.

If you would like to discuss anything related to your promotions in more detail (such as, “I have this product, how could I package it into a successful promotion?”), or if you would like them to call you directly, then please send your contact details to customerservices@bluesquaredeals.co.uk and they will be in touch.

> DON’T MISS OUT!

This free service is available exclusively to exhibitors at Kent 2020 Vision events, so please book your stand now to qualify – by calling Tom Healing or Emily Taylor at Revolution Events on 01892-820930.