Learning to listen – with Scotland Yard

NOTE: OUR NEW-LOOK BLOG HAS NOW MOVED TO http://news.kentvision-live.co.uk/ …. TO RECEIVE REGULAR UPDATES DIRECT TO YOUR INBOX PLEASE RE-SUBSCRIBE VIA THE ‘FOLLOW THIS BLOG’ BOX

Over 80% of marketers and business directors believe that live events deliver better ROI than other media (Facetime Research) and there’s a very simple reason for this…

Face-to-face events are one of the only marketing channels that can facilitate a two-way dialogue between you and your potential customers: enabling you to LISTEN and RESPOND to your audience in real time, instead of talking into a vacuum and hoping for feedback at a later date. 

This is why more than 200 of Kent’s leading businesses will be coming together on 10th February to get fresh ideas on maximising their presence at this year’s Kent Vision LIVE (the new name for Kent 2020 Vision), where they will all be exhibiting in May.

Kicking off an information-packed morning will be guest speaker Richard Mullender, former hostage negotiator and now lead trainer at Scotland Yard’s National Crisis & Hostage Negotiation Unit.

Scotland YardWhether it’s negotiating with terrorists, talking down a would-be suicide from a rooftop or convincing a new customer to place their first order with you, Richard’s listening expertise is right at the cutting-edge. In his inimitable style, Richard translates the key skills of the world’s best hostage negotiators into a business context, helping you and your frontline staff to build rapport, gain trust and influence decisions.

After coffee and networking (and a chance to do business with each other before the May event), attendees will then be treated to a fascinating demonstration of how the human brain responds to different marketing stimuli, presented by customer experience specialists Saxonbury & Kent. This will be followed by an exclusive preview of the innovative BizTech LIVE feature being launched in May, designed to help Kent companies keep abreast of the latest technology developments and actively embrace the ones that will have the most positive impact on their business.

As the UK’s largest regional business event, Kent Vision LIVE 2016 is set to delivers more value, content and contacts than any other B2B forum in the South East: attracting more than 3,000 business buyers to the Kent Event Centre on Wednesday 11th May.

DON’T MISS OUT

To attend the exciting Exhibitor Booster Day on 10th February and make sure your company is represented at Kent Vision LIVE 2016 on 11th May 2016:

CALL Emily Taylor, Gemma Evans or Freddie Rawley at Revolution Events on 01892-820930.

Kent Vision LIVE is the new name for Kent 2020 Vision and is brought to you by Revolution Events in partnerhship with Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.

 


Growing Pains: SuperDry keynote confirmed

Happy New Year! We are pleased to start 2016 by announcing that the opening keynote for this year’s Kent Vision LIVE will be Chas Howes, former CFO of British retail sensation SuperDry.

Chas Howes served as Chief Financial Officer of SuperGroup, the company behind the phenomenally successful clothing and retail brand, SuperDry. Chas played a key role in growing the company from a handful of stores to over 200 outlets, increasing turnover from £41million to £314million and steering it through a troubled flotation on the London stock market.

Chas Howes - SuperDry (In Store)Prior to SuperGroup, Chas worked in various finance and strategy roles within the brewing and drinks sector, for established industry giants such as Fosters Group, Allied Domeq and Diageo – which made it all the more challenging to join the entrepreneurial chaos of the SuperDry team.

In his opening keynote at Kent Vision LIVE, Chas will speak about the SuperDry brand, the dynamic company culture that helped it to become a leading international player in the fashion industry and the many challenges of being the ‘sensible one’ in a rapidly evolving business: from modest beginnings in Cheltenham to stores in over 40 countries across Europe, the US, South America and Asia. He will share his insights into all aspects of the business, including its unique blend of modern-Japanese and retro-American style and its innovative strategy of targeting university cities, as well as its unconventional approach to advertising, celebrity endorsements and holding sales (they generally don’t do any of them).

Reserve your FREE place now to get the full story from Chas on 11th May 2016, kicking off our extensive programme of free keynotes, workshops and networking opportunities.

You can also get live news on other speakers and special features as soon as they are announced – by FOLLOWING this blog via the button in the top righthand corner.

> WHY NOT EXHIBIT AT THIS MAJOR BUSINESS FORUM? 

For information about exhibiting or participating at Kent Vision LIVE on 11th May 2016, call Emily Taylor, Gemma Evans or Freddie Rawley at Revolution Events on 01892-820930.

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in partnerhship with Kent County Council, KM Group and the Kent Event Centre, and expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Save the Date: Wednesday 11th May 2016

If you only visit one business event next year, make sure it’s the newly-rebranded Kent Vision LIVE next Spring: with an amazing line-up of free keynotes, workshops and special features already taking shape for Wednesday 11th May 2016

As the UK’s largest regional business event, Kent Vision LIVE delivers more value, content and contacts than any other B2B forum in the South East: bringing together over 300 exhibitors and more than 3,000 visitors in a single information-packed day at the Kent Event Centre.

This is the first Kent Vision LIVE event since the new brand was unveiled last October, with a dramatically enhanced programme of free seminars for entrepreneurs, owner-managers, business strategists, professional marketers, department heads, team leaders, people managers and new start-ups.

Other highlights planned for 11th May 2016 include

  • Opening keynote from the former CFO of retail sensation SuperDry
  • Bespoke advice on leveraging new technology via the innovative BizTech programme
  • Strategic Industry Vision briefings for key market sectors
  • Not one, but two special workshops from Google’s Digital Garage team
  • Lessons on improving the customer experience from BA’s Executive Club

Full details of all these features (and more) will be announced over the first few months of the New Year – via this blog, email updates, social media and the new event website.

REGISTER NOW to reserve your free place and get first priority when seminar pre-booking opens.

K2020 Improve Business

> WANT TO TAKE PART AS AN EXHIBITOR OR SPONSOR? 

For information about exhibiting or participating at Kent Vision LIVE on 11th May 2016, call Emily Taylor, Gemma Evans or Freddie Rawley at Revolution Events on 01892-820930.

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in partnerhship with Kent County Council, KM Group and the Kent Event Centre, and expert marketing support from Zoodikers Consulting and Lavender Blue Media.

 


Kent 2020 gets new name and image for 2016

Revolution Events today announced new names and new branding for Kent 2020 Vision LIVE, the South East’s premier portfolio of business-to-business events, including the UK’s largest regional B2B exhibition.

From 2016, the Kent 2020 events will be known as the Kent LIVE series, dropping the ‘2020’ to become Kent Vision LIVE, Startup LIVE, Marketing LIVE and BizTech LIVE.

LIVE Portfolio

The event series celebrated its Tenth Anniversary in May this year, at the same time as it was acquired in full by Kent-based Revolution Events, who had been organising the events on contract since 2011.

The name change and redesign also represents a relaunch and repositioning of the events for the next ten years, with plans to significantly broaden their appeal to departmental heads, functional managers and other decision-makers, in addition to the core audience of business owners and entrepreneurs.

“Over the past ten years, the ‘2020’ part of the brand has been widely interpreted as relating to the Year 2020 – when it was originally intended to signify perfect 20/20 vision” says Rich Tribe, Joint Managing Director of Revolution, launching the new look today. “With the actual Year 2020 drawing closer, the number element was becoming increasingly confusing and there were firm plans to phase it out even before we took the reins.”

“Hence, we have taken the opportunity to combine this with a more substantial redesign of the brand, in line with some exciting changes we are making for 2016,” continues Tribe. “FACTS International conducted extensive face-to-face research with visitors at our May event, which has prompted a number of exciting innovations and enhancements that we will be unveiling over the next six months.”

Also launched today is the new website for Kent Vision LIVE, incorporating the new image and free registration for places on Wednesday 11th May 2016:

www.kentvision-live.co.uk

The full schedule of LIVE events for 2016 is now as follows:

Kent Vision LIVE
Wednesday 11th May 2016

BizTech LIVE – Spring
Wednesday 11th May 2016

Start-Up LIVE
Wednesday 19th October 2016

Marketing LIVE
Wednesday 19th October 2016

BizTech LIVE – Autumn
Wednesday 19th October 2016

All events take place at the Kent Event Centre within the Detling County Showground near Maidstone.

FREE REGISTRATION

Visitors can reserve their free place at the May event at the new website:
www.kentvision-live.co.uk

For information about exhibiting or participating at the Kent LIVE events, call Emily Taylor or Gemma Evans at Revolution Events on 01892-820930.

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.

 


Don’t Miss Out: Hope to see you later…

In case you haven’t reserved your place yet, here is a quick reminder of the key details for today’s Kent 2020 events near Maidstone.

In just a single day, you can learn from the experiences of leading brands and marketing thought-leaders, get valuable advice on starting a new venture and meet hundreds of businesses from across the South East.

Entry is FREE, so please try to pop in for an hour or two, even if you can’t join us for the whole day. 

KK-Kent2020-15-1120 (2)

KEY DETAILS

Time: 9.00am – 4.15pm

Date: Tuesday 20th October 2015

Venue: Kent Event Centre, Detling Showground (near Maidstone) ME14 3JF

Directions: Click here for map

Parking: Ample free parking available on-site

PROGRAMME

Click here to view the full programme of free keynotes and workshops, including:

  • Mark Palmer, Pret A Manger / Green & Black’s Chocolate
  • Gori Yahaya, Head of Google’s Digital Garage
  • Tom Christie-Miller, The Institute of Directors (ex-Disney)
  • Ben Towers, Inspirational Young Entrepreneur
  • Merinda Peppard, EMEA Marketing Director, Hootsuite
  • Roger Williams, Digital Ambassador to the EU
  • Katie King, Managing Director, Zoodikers
  • Mike Jones on behalf of BT
  • Steve Woolley, The Chartered Institute of Marketing (CIM)
  • Zoe Cairns, Social Media Commentator

PLUS many more free keynotes and workshops throughout the day, an exclusive showcase of innovative products & services and our brand new event, Biztech LIVE.

Click here for just a few of the top reasons to join us TODAY.

FREE REGISTRATION

Register on the door or use this link to reserve your place in advance.

We hope to see you later!

Pic 4a - Workshop Audience

About Kent 2020…

Kent 2020 Vision Start-Up LIVE, Kent 2020 Vision Marketing LIVE and BizTech LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Free kickstart for a lucky new business

If you or someone you know is just starting a new business, they could get a major boost by visiting Kent 2020 Vision Start-Up LIVE next Tuesday (20th October)…

Every attendee to the event will be entered into a draw to win our exclusive ‘Kickstart’ prize, comprising an amazing package of equipment and services to help one lucky new business get off to a flying start…

Kickstart Winner - Howell & Hicks

Last year’s winner: Jen Howell from Howell & Hicks

The Kickstart Prize includes:

Social media training from specialist marketing agency Zoodikers, giving you a valuable insight into making best use of the latest social networking tools.

Twelve months office space at Discovery Park, one of Europe’s leading science and technology parks and a global hub for innovation.

One year’s affiliate membership of the Chartered Institute of Marketing (CIM), provided by our event partner CIM South East.

Fully-fitted stand at Kent 2020 Vision LIVE, providing access to thousands of potential customers next Spring (11th May 2016).

Branded business stationery courtesy of DMS Graphics of Maidstone, a leading provider of signs, graphics and print.

One year of web analytics from SME specialists Imapt.

Three months’ start-up support, from the team of expert accountants at Bells Bookkeeping & Accountancy Services

Register now at www.kent2020startup.co.uk for a chance to win and give your new venture its best chance of success –  at absolutely no cost to yourself!

All visitors also benefit from free access to Kent 2020 Vision Marketing LIVE and new event BizTech LIVE, running alongside on Tuesday 20th October at the Kent Event Centre.

Click here to view the full programme of free keynotes & workshops and the latest list of exhibitors that can help you to launch and grow your business.

About Kent 2020

The Kent 2020 events are organised by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Countdown: 12 great reasons to join us next week

Whether you an established business looking for fresh marketing ideas or a new venture just starting out, you can’t afford to miss next week’s triple bill of free events at the Kent Event Centre.

Here are just a dozen reasons to join us between 9.00am and 4.15pm on Tuesday 20th October:

1) Learn how to make your marketing work harder at Kent 2020 Vision Marketing LIVE, the county’s one-stop-shop for marketing innovation and best practice

2) Gain expert advice on starting and growing new ventures at Kent 2020 Vision Start-Up LIVE

3) Get the inside track on innovative business technologies at the inaugural BizTech LIVE

4) Choose from nearly twenty free sessions designed to help your business grow faster through effective social media strategies, SEO, mid-funnel marketing, cloud computing and other innovations…

K2020 Session

5) Be inspired by our opening keynote from one of the UK’s best-loved brands: Pret A Manger

6) Get a free digital tune-up at Google’s Digital Garage

7) Learn from the experiences of the management team that have turned around Maidstone United

8) Be inspired by one of the UK’s youngest businessmen, local entrepreneur Ben Towers of Towers Design…

K2020 Advice

9) Hear from The Chartered Institute of Marketing how ‘transformational thinking’ is starting to drive the marketing agenda

10) Find out how the rise of AI (Artificial Intelligence) is likely to affect your business

11) Be amazed at how the human brain responds to sales & marketing stimuli in a special science experiment

12) Network with hundreds of your peers from Kent’s leading companies and meet new suppliers in our exclusive showcase of B2B products & services…

Plus other special features, expert advice throughout the day and a chance to win our exclusive Kickstart Prize if you are just starting a new business…

RESERVE YOUR FREE PLACE NOW!

Visitors can register online for free at:
www.kent2020startup.co.uk – OR – www.kent2020marketing.co.uk

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


A Winning Team: Turning around Maidstone United

Sports fans and entrepreneurs alike will enjoy a fascinating case study about the successful relaunch of Maidstone United, effectively as a new start-up – just announced as part of next week’s Kent 2020 Vision Start-Up LIVE at the Kent Event Centre.

Local football club Maidstone United recently posted its third year of six-figure profits, having teetered on a financial precipice for almost a decade before the 2010 takeover by shareholder Oliver Ash and local businessman and lifelong fan Terry Casey (pictured below with Chief Executive Bill Williams).

MUFC-Owners

The club’s relaunch as a dynamic and profitable business provides an inspirational case study of how to formulate and execute a robust business plan with flair and determination, using e-marketing and social media as key components of the mix.

Join the new owners of Maidstone United for a special workshop at next week’s Kent 2020 Vision Start-Up LIVE, to hear what lessons the management team has learned five years on and find out what start-ups in other fields can learn from their experience.

Attendance is FREE when you register online and you can read more about club’s incredible turnaround in this recent article in KM Online.

Other highlights of the programme for 20th October include:

• Young entrepreneur Ben Towers speaking about entrepreneurship in the digital age
• Mark Palmer from Pret a Manger and Green & Black’s on building a brand with personality
• Tom Christie-Miller from the IoD and Disney on big marketing strategies for small businesses
• Katie King from Zoodikers on the business impact of Artificial Intelligence (AI)
• Social media commentator Zoe Cairns on generating sales through your existing network

PLUS many more expert speakers, a wealth of networking opportunities and a major showcase of specialist business suppliers from all over the South East.

REGISTER ONLINE NOW AT: www.kent2020startup.co.uk

Kent 2020 Vision Start-Up LIVE runs alongside Kent 2020 Vision Marketing LIVE and new event BizTech LIVE on Tuesday 20th October at the Kent Event Centre. All three events are organised by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Apply more brain power to your sales process

Have you ever thought to yourself “what is it that my customers really want?”  

Well now you can find out at a special session at Kent 2020 Vision Marketing LIVE on 20th October, presented at lunchtime by marketing innovators Saxonbury & Kent.

The secret to selling – and the quickest way to build a successful business – is to know your customers so well that you can pretty well give them exactly what they want!

What if you possessed the crystal ball that would finally help you understand what your customers are really after?  Which would allow you to deliver products and services absolutely in tune with those “wants” and to a standard that surpass many, if not all, of your competition?  Just imagine what these invaluable insights would do to your business’ bottom line?

Brain ScannerThe new science of consumer behaviour have brought some incredible insights into how the consumer brain works, which will be demonstrated live by attaching a sophisticated scanner to a ‘lucky’ volunteer’s head – to show the effect of different marketing stimuli on the human brain. Join us at 1pm for this highly informative and entertaining session and be amazed by the experiment being conducted right in front of your eyes.

In just 20 fun-packed minutes you will learn:

1. The essence of how the human brain works

2. What you need to do to entice your customers

3. How to definitively increase the chances of getting a “Yes”

This demonstration is much more than just theory. You will go away with a completely new perspective on how to think about customer needs and some great ideas on how to sell your offerings more effectively.

CLICK HERE TO REGISTER FOR YOUR FREE PLACE

About the Presenter

Dominic Kitchin - SaxonburyThe session will be presented by Dominic Kitchin from Saxonbury & Kent, whose 15 year career as a customer and brand experience specialist has enabled him to really understand why people buy and why people recommend others. Dominic has worked with over 20 Fortune 500 companies and has also spoken in the field of Customer Experience & Behavioural Economics in over 20 different countries. He is fun, entertaining and really passionate!

 

Full programme & more details at: www.kent2020marketing.co.uk


Take your business to the clouds!

One of the exhibitors at this month’s Kent 2020 Vision Start-Up LIVE is offering visitors an exciting opportunity to view the county from the air…

Make sure you visit Stand 127 on Tuesday 20th October for your chance to win a 30-minute helicopter experience from Manston Airport, flown by the founder of Cloud Based Accounting, Matthew Weston. He can also explain how the ‘Cloud’ is revolutionising the way that small and medium-sized businesses are implementing (and paying for) their essential software applications, to help you understand this much-publicised buzzword.

Don’t be scared… Matthew is also qualified helicopter pilot, so you will be in very safe hands!

Cloud Based Accounting - Helicopter (Lo)

REGISTER ONLINE NOW AT: www.kent2020startup.co.uk

All visitors benefit from free access to Kent 2020 Vision Start-Up LIVEKent 2020 Vision Marketing LIVE and new event BizTech LIVE on Tuesday 20th October at the Kent Event Centre.

Click here to view the full programme of free keynotes & workshops and the latest list of exhibitors that can help you to launch and grow your business.

About Kent 2020

The Kent 2020 events are organised by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Free advice for budding entrepreneurs

Still dreaming of becoming your own boss? Well what’s stopping you? Be inspired by experienced entrepreneurs and get free advice on setting up a new business at the Kent Event Centre next month.

Andy Wilcox - Entrepreneurs CircleVisitors to Kent 2020 Vision Start-Up LIVE on 20th October can learn from the experiences of hundreds of successful business owners that make up the innovative Entrepreneurs Circle, in a special session presented by Chief Marketing Officer Andy Wilcox.

Founded by serial entrepreneur, Nigel Botterill, the Entrepreneurs Circle is an exclusive network designed to guide and mentor small and medium-sized businesses to help them maximise their potential. With several £1m+ businesses to his name, Nigel is able to share many of the secrets that underpin the successes of internationally renowned businessmen such as Richard Branson, Duncan Bannatyne and many more. In this way, the network aims to help other entrepreneurs to avoid common pitfalls, leverage new marketing techniques and stay focused on growing their businesses.

Later in the day you can also attend free workshops from specialists at Companies House and the Intellectual Property Office (IPO), addressing some of the practical essentials for starting a new business, including initial incorporation, protecting trademarks, registering patents and other legal matters.

PLUS many more expert speakers, a wealth of networking opportunities and a major showcase of specialist business suppliers from all over the South East.

So if you – or anyone you know – are looking to start a new business, make sure you put the date in your diary now…

ENTRY IS FREE!

Register online now at: www.kent2020startup.co.uk

Tuesday 20th October 2015, Kent Event Centre (County Showground), near Maidstone.

Kent 2020 Vision Start-Up LIVE runs alongside Kent 2020 Vision Marketing LIVE and new event BizTech LIVE on Tuesday 20th October at the Kent Event Centre. All three events are organised by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Future Vision: The Rise of AI in Business

Technology visionary Katie King of Zoodikers takes a look at the business implications of Artificial Intelligence (AI) ahead of her opening session at the first BizTech LIVE on 20th October.

When you think of artificial intelligence (AI), what’s the first thought that comes to mind? Aliens? Synthesisers? You might automatically think of films such as Terminator or Her and TV programmes such as Channel 4’s Humans – each personifying an idea of what it is to be artificially intelligent. For many people, this is enough information for them to grasp the basic concept of AI, although in reality, it is much harder to understand. But with the development of Tianhe-2 in China and the introduction of IBM’s cognitive computing system, Watson, the world around us is subtly changing in a way that puts a huge question mark on what the future of humanity holds.

C4 Humans

As a starting point, there are three progressive advancements of AI, being ANI, AGI and ASI…

Most of us are already well acquainted with Artificial Narrow Intelligence (ANI) such as Siri, mobiles, email filters and car navigators. This form of AI, also known as Weak AI, is programmed to specialise in one just area.

Artificial General Intelligence (AGI) is what scientists and thought leaders believe will exist by 2040: a computer that is just as smart as a human in all aspects of planning, reasoning and solving problems. And that’s only 25 years from now.

Skip forward another 20 years to 2060 and we may see irreversible revolutionary change with the creation of Artificial Super Intelligence (ASI): a computer that is much smarter than a human brain and could well well lead to life on Earth (as we know it) changing forever.

To gain a deeper understanding of this potentially life-changing technology advancement, scientists, futurists and leading experts in the field of technology and evolution such as Ray Kurzweil, Vernor Vinge and Nick Bostrom have researched and predicted many potential outcomes. Director of Engineering at Google, Ray Kurzweil, predicts that the human species itself will soon become artificially intelligent –   referring to mechanical organs, ultra-efficient blood cells and even not needing a heart to survive – but his notion that we will all become hybrids by 2030 may seem overly optimistic.

Stephen Hawking, theoretical physicist and researcher at the University of Cambridge, warns that we need to be braced for the impending change that AI will bring and need to start considering now what could happen once it surpasses the intelligence of the human brain. Paypal and Tesla billionaire Elon Musk has expressed similar views. They both believe there needs to be more effort made to analyse the developments of AI and how it will affect society and the safety of our species. If artificial intelligence is to eclipse human intelligence and capabilities, what will this mean for the job markets and other areas of human society?

There may even be a chance to cure diseases and avoid mortality and extinction – but what will these advances mean for businesses?

In the finance sector, Martin Ford, author of Rise of the Robots, observes that 70% of equity trades are achieved through algorithms, significantly diminishing the need for a human workforce. Another sector that has already felt the impact of advanced automation is agriculture, where the proportion of the workforce employed across England and Wales has dramatically reduced from 6.6% in 1871 to 0.2% today – a 95% decline.

To counteract the threat of a jobless world for humans, there are cases whereby labour and technology are complementary in their relationship. This is evident in specialised professions such as medicine and more creative job roles in marketing and design. In these sectors, technology is aiding productivity and accelerating results, in turn creating more jobs.

The application of technology in a knowledge-intensive economy also allows professionals such as accountants and consultants to automate many basic or routine tasks, freeing up time to focus on a broader range of potential work and business progression.

Furthermore, the thought of artificial intelligence taking over laborious jobs such as window cleaning or structural building work, which can be mundane and often dangerous, doesn’t seem like such a terrible idea. According to a study by Deloitte, increases in innovation have generated a rise in disposable income as prices of services and goods decrease. In turn, this has resulted in the creation of more jobs, most prominently within the hospitality and grooming sectors as people gain more leisure time to spend in bars and at the hairdressers.

Another industry already facing imminent transformation from the rise of artificial intelligence is Facilities Management. This interdisciplinary field, which focuses on people, place, processes and technology within the built environment, encompasses jobs such as security, landscaping, front of house, cleaning and catering solutions. With AI initially poised to claim low-skilled jobs such as these, the sector is already working out how it will need to adapt and assimilate these changes to provide faster, more effective services.

The idea that artificial intelligence will give way to a revolutionary world which may or may not include human life is a scary thought – but with advancements quickening in pace, ensuring AI is programmed responsibly in order to maximise the benefits and avoid disaster is vital as we watch this next stage of evolution unfold.

To find out more about this fascinating subject area, make sure you catch Katie’s presentation at 10.20-10.50am, setting the scene for the new BizTech LIVE event…

FREE ENTRY WHEN YOU REGISTER ONLINE

BizTech LIVE is an exciting new event designed to help business owners and managers to identify and understand the key technologies that will benefit their business. Entry is free of charge for all visitors to Kent 2020 Vision Marketing LIVE and Kent 2020 Vision Start-Up LIVE on 20th October.

 

About Katie King

Featured regularly on BBC TV and radio, and across Kent media, Katie King is the founder of strategic marketing consultancy Zoodikers, a trainer and conference speaker, including the well known TEDx forum.

Katie has advised numerous small businesses as well as major brands, schools, Universities and the Public Sector.

Katie is the South East and East Anglia chairperson for the Public Relations Consultants Association (PRCA), regularly training other marketing agencies on topics surrounding digital transformation.

You can follow her on Twitter @katieeking.


Marketing 2025: Transformational thinking in the digital age

Marketing specialists from CIM, IoD / Disney, Hootsuite and others offer valuable tips on how to improve your marketing in the short, medium and long terms at Kent 2020 Vision Marketing LIVE on 20th October.

The Chartered Institute of Marketing (CIM) believes that transformational thinking will become more and more important as the marketing profession continues to evolve, especially with the inexorable rise of digital media as the new ‘weapon of choice’ for many marketers.

Steve Woolley - CIMTo find out why, make sure you join CIM’s External Affairs Manager, Steve Woolley, for his keynote speech at next month’s Kent 2020 Marketing event. Steve will be exploring the latest trends and thought leadership highlighted by the Institute’s ongoing research programme – and taking a close look at how these are likely to shape the industry over the next 20 years.

 

Of course, marketing has never been just for ‘big’ companies with ‘big’ budgets and has always been an essential discipline for all successful businesses – whatever their spending power and however long they have been established. In the digital 21st Century, it has never been easier to create new products, services and market niches, presenting major opportunities for ventures that understand the importance of market positioning, building awareness and engaging directly with customers – and a major threat to current market leaders if they don’t!

Tom Christie-Miller - IoD & DisneyDrawing on his experience at The Walt Disney Company for his session “Big Marketing Strategies for Every Size of Business”, Tom Christie-Miller, now Marketing Director at the Institute of Directors (IoD) , will explain why businesses of every shape and size are having to develop increasingly customer-centric marketing strategies to stay ahead of the competition in a constantly evolving marketplace.

 

Other workshops in our dedicated Marketing stream offer valuable advice on generating tangible results via social media, search engine optimisation (SEO) and mid-funnel marketing, presented by social media expert Zoe Cairns and digital marketing leaders such as Hootsuite, Reflect Digital and Objective Designers.

PLUS: Don’t miss Google’s special Digital Garage workshop at 3.30-4.15pm. Click here for more details.

Register now for your FREE place on 20th October at: www.kent2020marketing.co.uk


Young entrepreneur Ben Towers to speak at Kent Start-Up event

Local businessman Ben Towers is sure to inspire new entrepreneurs in his special session at next month’s Kent 2020 Vision Start-Up LIVE at the Kent Event Centre.

As one of the UK’s most successful young businessmen, Ben Towers started his first company, Towers Design, aged 11  and is already living proof that the Internet has swept away many of the obstacles that previously deterred would-be entrepreneurs – especially young people without any significant capital behind them.

Ben TowersBy dramatically reducing the time and cost of getting new ventures off the ground, the web has created a new wave of start-ups that are not afraid to challenge established market-leaders by doing things differently and leveraging digital channels. With Towers Design now going strong and new venture Social Marley currently at funding stage, Ben’s story illustrates perfectly how self-belief is now one of the only obstacles for anyone with an innovative business idea that wants to make it a reality.

Kent 2020 Vision Start-Up LIVE is a unique event for new business owners, aspiring entrepreneurs and anyone looking to start their own venture in the South East.

Entry is FREE when you register online and you can read more about Ben’s latest venture in this recent article in KM Online.

Other highlights of the programme for 20th October include:

• Mark Palmer from Pret a Manger and Green & Black’s on building a business with personality
• Tom Christie-Miller from the IoD and Disney on big marketing strategies for small businesses
• Katie King from Zoodikers on the business impact of new AI technologies
• Entrepreneurs Circle on the secrets of rapid growth
• Social media commentator Zoe Cairns on generating sales through your existing network

PLUS many more expert speakers, a wealth of networking opportunities and a major showcase of specialist business suppliers from all over the South East.

REGISTER ONLINE NOW AT: www.kent2020startup.co.uk

Kent 2020 Vision Start-Up LIVE runs alongside Kent 2020 Vision Marketing LIVE and new event BizTech LIVE on Tuesday 20th October at the Kent Event Centre. All three events are organised by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Introducing the newest member of the Kent 2020 family

Keep up-to-date with the latest technology trends at the inaugural BizTech LIVE event, taking place alongside Kent 2020 Vision Marketing LIVE and Kent 2020 Vision Start-Up LIVE on 20th October.

Despite being a key driver for growth, ‘Business Technology’ has traditionally been viewed as a subject for IT departments and dedicated ICT professionals – with most events tailored specifically to this audience – but many SMEs don’t have the luxury of a dedicated IT department.

Which is why we are pleased to launch BizTech LIVE as a key component of the Kent 2020 portfolio, to meet the growing need for information and advice about the new technologies, tools and techniques that can help SMEs to innovate and thrive. This exciting new event is designed to help business owners and managers to understand key technologies, identify the ones that will benefit their business most and ensure they are using them safely and effectively.

BizTech Logo

The UK buys and sells more online than any other G20 country and many of Kent’s small firms are already making innovative use of the Internet to deliver real savings, better productivity and sustained revenue growth opportunities. But research from the Federation of Small Businesses (FSB) has also highlighted significant missed opportunities, partly due to lacklustre connection speeds but also due to low awareness of powerful innovations such as Cloud, SaaS, Big Data, the Internet of Things, Mobility, Social Media, Service Automation, Future Communications, eHealth, eLearning, eGovernment, Digital Cash, Digital Payments, Augmented Reality and Embedded Intelligence.

Demystifying many of these technologies in our new BizTech stream will be experts such as keynote speaker Mike Jones from BT on the new age of business communications, Digital Ambassador to the EU Roger Williams launching FSB’s ambitious ‘Digital Garden’ initiative and Katie King from Zoodikers on the imminent emergence of Artificial Intelligence.

SEE YOU THERE!

Entry to BizTech LIVE is free of charge for all visitors to Kent 2020 Vision Marketing LIVE and Kent 2020 Vision Start-Up LIVE on 20th October.

Register online now at: www.kent2020marketing.co.uk or www.kent2020startup.co.uk

BizTech LIVE, Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (CIM South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


Google’s Digital Garage comes to Kent 2020 on 20th October

If your business could benefit from a digital MOT, make sure you reserve a place at next month’s Kent 2020 Vision Marketing LIVE, where Google will be running a special workshop for SMEs.

Exclusive to Kent 2020 on 20th October, online giant Google will be running one of its popular Digital Garage sessions as part of the main keynote programme, targeting marketers and entrepreneurs looking for a free digital ‘tune-up’ for their business.

Google + Gori

In an intensive 45-minute workshop, Google’s Gori Yahaya will present the latest thinking on how to promote your business to best effect via the web, onscreen and mobile devices – covering key areas of online activity such as:

  • – The importance of the UK’s digital economy
  • – Tips for building your website & mobile site
  • – Consumer insights and measuring success
  • – Social media and other online presence
  • – Power of online video

This is the first time Google has run the workshop in the South East since it launched its Digital Garage service for SMEs last year, so please make sure you don’t miss out.

Register now for your FREE place at: www.kent2020marketing.co.uk

 

Google’s Digital Garage session is one of the many free workshops taking place at Kent 2020 Marketing LIVE on Tuesday 20th October 2015 at the Kent Event Centre, alongside Kent 2020 Start-Up LIVE and the new BizTech LIVE event.

 


Did you miss your share of £22m?

Research conducted by FACTS International showed that the average value of products/services bought or sold as a result of Kent 2020 Vision LIVE was a whopping £6,642 per visitor in May 2015.

Across the full attendance of nearly 3,300 visitors, this indicates that Kent’s premier B2B event generated nearly £22m of new business for the hundreds of organisations that took part this year.

Kent 2020 - ITRM Blackjack Stand (Small)

Four months after the event, IT solutions provider ITRM reports that they are still following up the large number of sales leads generated by their popular casino-themed exhibition stand.

“We decided to make ourselves stand out at Kent 2020 by bringing a full-size blackjack table and really encouraging visitors to interact with us,” says ITRM’s Sales Manager Danny Hill, “This approach worked brilliantly and we met dozens of local businesses who will benefit hugely from working with us.”

“The event has evolved significantly over the past five years and we almost couldn’t believe what a great response we got from a single day’s marketing activity.”

Even if you missed the event in May, you can still take part at the three Kent 2020 events taking place simultaneously next month:

Kent 2020 Vision Marketing LIVE – Tuesday 20th October 2015, Kent Event Centre

Kent 2020 Vision Start-Up LIVE – Tuesday 20th October 2015, Kent Event Centre

BizTech LIVE – Tuesday 20th October 2015, Kent Event Centre

> DON’T MISS OUT!

Make sure you grab your share of the new business that will be generated by the events, by calling Emily Taylor or Gemma Evans at Revolution Events to find out which stands are still available.

Call now on: 01892-820930.


Pret A Manger provides a tasty start on 20th October

Visitors to this Autumn’s Kent 2020 events for start-ups and marketers will be treated to some great food-for-thought at the start of the day, presented by Mark Palmer from Pret A Manger.

As one the UK’s most recognisable and best-loved food outlets, Pret A Manger has succeeded in generating a level of customer loyalty that most businesses can only dream of, with a uniquely quirky ‘personality’ and a brand identity that can be recognised instantly down a busy high street.

In his opening keynote at Kent 2020 Vision Start-Up and Marketing LIVE, Marketing Director Mark Palmer will offer some fascinating insights into the art of winning market share in a crowded market – by using precise positioning, continuous innovation and niche marketing as powerful tools for growth, both at Pret and other businesses he has helped to build.

Pret

Before joining Pret, Mark made his reputation as Global Brand Director of Green & Black’s, moving it from niche organic to premium everyday chocolate and pushing sales from £4m to £40m before its acquisition by Cadbury Schweppes. Mark remained with the company to make sure that Green & Black’s retained its highly entrepreneurial approach to product development and testing: typically bringing a product to market in six months (versus an industry norm of 18-24 months) by applying instinct and common sense instead of a traditional figures-based approach.

As a recognised thought leader and marketing pioneer, Mark featured in the Marketing Power 100 for two successive years in his unofficial role as champion of entrepreneurs and small business and was named ‘Marketer of the Year’ by The Marketing Society during his time with Green & Black’s.

Mark will be joined at the event by inspirational speakers from Disney, the Institute of Directors (IoD), Hootsuite, BT, Zoodikers, the Chartered Institute of Marketing (CIM) and the Kent-based young entrepreneur Ben Towers (amongst others) – all offering valuable ideas and advice for businesses looking to maximise their potential over the coming years.

FREE ENTRY

Visitors can register online for free at:
www.kent2020startup.co.uk – OR – www.kent2020marketing.co.uk

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.


The danger of too much pick-n-mix…

Ahead of her keynote session at Kent 2020 Vision Marketing LIVE on 20th October, speaker Katie King from Zoodikers explains why smart marketers need to avoid getting distracted by short-term ‘vanity’ metrics. 

Faced with such a wide choice of shiny new tactics and digital marketing tools – from monitoring solutions like Sendible to video blogging opportunities – today’s marketing professionals could be forgiven for feeling like an indecisive child in their favourite sweetshop.

Kent 2020 - Katie King (LO)

In an increasingly technology-driven world brimming with opportunities offered by big data and the Internet of Things, senior managers and their marketing teams have a mammoth task of firstly defining their business goals and then researching the optimal marketing tools available to help them achieve these aims.

Another major driver is typically cost and the need to ensure a return on investment. The good news is that, faced with so much competition, the majority of marketing tools entice users via a ‘Freemium’ model, whereby they are free to use, until the point that you require the full product functionality, at which point you pay for a ‘Pro’ subscription – for example with Hootsuite.  There are a vast range of measurement options available, from tracking the source of traffic to your website using Google Analytics, through to social media platform based metrics such as Twitter Analytics.

Within this ‘pick-n-mix’ environment, it is easy to be drawn into spending budget on short term tools which fare well under the banner of these so-called vanity metrics.  But the wise marketing expert will devote more time to supporting the company’s mid and long term goals, for example increasing sales or profits, or perhaps building PR profile at events like Kent 2020 ahead of a trade sale or a listing on a stock exchange.

The essential ingredients for success are a strategic focus and the integration of all of these marketing tools to ensure that they have an impact on the bottom line. It sounds simple, but in practice it is difficult, as it requires teams/departments to plan and work alongside one another instead of in silos, or even worse, competing with one another.

Even if your business continues to bury its head in the sand, the indisputable fact is that today’s smart-phone enabled consumer is using digital channels to research and buy their desired products and services.  These savvy individuals will not be bamboozled with blatant sales messages via websites and social media channels.  They use such channels to engage with brands and expect to deploy them for recruitment; to receive and share their experiences of customer service; and to become advocates of brands who promote causes close to their heart, or share content they find funny or important.

Katie King is just one of the many business experts presenting free seminars at Kent 2020 Vision Marketing LIVE on Tuesday 20th October 2015 at the Kent Event Centre. You can also follow her on Twitter @katieeking.

Visitors can register for a FREE place at: www.kent2020marketing.co.uk

 

About Katie King

Featured regularly on BBC TV and radio, and across Kent media, Katie King is the founder of strategic marketing consultancy Zoodikers, a trainer and conference speaker, including the well known TEDx forum.

Katie has advised numerous small businesses as well as major brands, schools, Universities and the Public Sector.

Katie is the South East and East Anglia chairperson for the Public Relations Consultants Association (PRCA), regularly training other marketing agencies on topics surrounding digital transformation.


Expert advice from Pret a Manger, Hootsuite, BT, Disney / IoD, CIM and more…

This Autumn’s Kent 2020 Start-Up and Marketing events look set to be the best yet, with great advice from global market leaders and a brand new event offering specialist advice on the latest business technologies.

Whether you are an experienced business manager, a dynamic entrepreneur or a professional marketer, you will find new inspiration and fresh thinking at three Kent 2020 events taking place simultaneously on Tuesday 20th October:

Kent 2020 Vision Marketing LIVE is the county’s leading forum for new thinking and best practice in digital and offline marketing.

Kent 2020 Vision Start-Up LIVE is a focused event for new business owners, aspiring entrepreneurs and anyone looking to start their own venture in the South East.

BizTech LIVE is our brand new showcase of new technologies designed to make your team more efficient and accelerate business growth, straddling both the Marketing and Start-Up events to create maximum value for visitors.

Kent 2020 - Audience (LO)

All three of these great events are completely FREE to attend, presenting insights and advice on everything from improving your digital marketing and leveraging the latest technologies, to setting up a new company, securing finance and fostering innovation.

Expert speakers for Tuesday 20th October include:

• Mark Palmer, Pret a Manger / Cawston Press / Green & Black
• Tom Christie-Miller, Institute of Directors (IoD) / Disney
• Ben Towers, Inspirational Young Entrepreneur
• Dan Spicer, Head of Communities, Hootsuite
• Katie King, Managing Director, Zoodikers
• Steve Woolley, The Chartered Institute of Marketing (CIM)
• Zoe Cairns, Social Media Commentator

PLUS a wealth of networking opportunities and a major showcase of specialist business suppliers from all over the South East.

Exciting opportunities are emerging right across Kent’s dynamic business community, as companies of all shapes and sizes ramp up their growth plans and marketing activities, consumers start spending again as the economy continues to improve and budding entrepreneurs recognise the perfect time to start a new venture.

Which is exactly why these three Autumn events are aiming to provide a rich source of new ideas, best practice and experience-sharing on Tuesday 20th October 2015 at the Kent Event Centre near Maidstone.

SEE YOU THERE!

Visitors can register online for all three events at:
www.kent2020startup.co.uk – OR – www.kent2020marketing.co.uk

Kent 2020 Vision Start-Up LIVE and Kent 2020 Vision Marketing LIVE are brought to you by Revolution Events in association with The Chartered Institute of Marketing (South East), Kent County Council, KM Group and the Kent Event Centre, with expert marketing support from Zoodikers Consulting and Lavender Blue Media.